Saturday, March 1, 2014

Why Hewlett-Packard Can Still Soar

New promise

HP has, once again, set its eyes on 3D printing after its unsuccessful partnership with Stratasys back in 2010. Many HP investors have not been optimistic about this new business. But, the market for 3D printing is much larger than most people imagine. However, the market is highly fragmented with many applications that are unknown to the average consumer. 

 The dominant players in the industry are 3D Systems and Stratasys. Both companies have been targeting 3D printing service bureaus, while subsequently expanding their core business offerings. HP's Chief Executive, Meg Whitman, suggested on the company's latest earnings call that HP intends to offer hardware to facilitate much faster printing times at competitive prices. Current and future 3D printing service providers will be HP's potential clients.

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